What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” What to Expect’s app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts.

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2MM+ Annual Registered Users

2.3 million annual registered users

24MM+ Monthly Mobile App Sessions

24.1 million monthly mobile app sessions

13K+ Average Daily Community Conversations

13.8K average daily community conversations

Recent News

Morningstar  
"The Chief Capri Officer search brings one of summer's top trends to life in a way that's fun, relatable, and rooted in real shopping behavior," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "Half of millennial women prefer capris over shorts across occasions. That's a movement, and the Summer Issue is the perfect place to shop it."
TechRadar  
Subbu Sthanu, General Manager of Consumer Cybersecurity at IPVanish, framed the expansion as part of a broader commitment to performance. "IPVanish is dedicated to continually expanding our server network, enabling us to offer customers the fastest VPN speeds at home and while traveling," Sthanu said. "Reaching 150 server locations is an important milestone, but it’s also part of a much larger investment in the future of the IPVanish network."
Yahoo! Finance  
¾ÅçÛapp, Inc. (NASDAQ: ZD), today announced its participation in one investor conference in June: 2026 Evercore TMT Global Conference.
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